| Course Name: | Introduction to Marketing |
| Provided Through: | University of Nebraska High School |
| Entity: | University of Nebraska High School |
| Description: | This course offers an overview of what a marketing career involves. Students learn about the functions of marketing, noting how marketers arrange exchanges of goods and services. Main topics include goals of marketing, research methods, data management, selection of target markets, and the “Four P’s” of the marketing mix—product, promotion, pricing, and placing. In addition, the course discusses decision-making strategies, budgeting, and marketing plans. Graded projects allow students to apply research methods, create original ideas for promotions, and assess whether a career in marketing would be right for them. |
| URL: | |
| Subjects: | Business |
| Grade Levels: | 9 - 10 |
| Prerequisites: | none |
| Comments: | Need enrollment instructions? Visit: http://highschool.nebraska.edu or call Toll Free: 866-700-4747 |